Like the car phone of the 1980’s and the Blackberry of the 2000’s, Social media marketing evolved from a “business option” to a “business requirement”, but don’t worry you still have time to get ahead of the competition.
The real benefits to running a social media campaign are:
Augment your trustworthiness. Customers buy from people they trust. We will create for you a social media campaign that offers accurate and relevant information but that comes across as personable and not generated by a computer. You will see an increase in your website conversion rates. The quantity of website traffic (or visitors) in comparison to the number of sales (or leads) you achieve is called the sales conversion ratio, if you monitor this before and after installing an embedded Twitter feed you will see a substantial improvement. People want to see a regularly updated Twitter feed on a website (hours, not days). It demonstrates a level of attentiveness, and shouts loud and clear that you are “open for business”.
Brand recognition and repeat exposure. Your social media followers are in a comfortable environment. They may be sat on the sofa or in their office. Either way they are in the best place for you to place your brand and have them sit up and take notice. It is a generally held belief within traditional advertising that a potential customer has to see your advert seven times before making a purchase. This is a perfect opportunity to place your brand on their laps without being pushy.
Staying ahead of your competitors Do your competitors use social media? As we see so often, more than likely your competitors will not be doing a good job of running social media, so this a great opportunity for you to get ahead. If they are running successful social network campaigns then you need to get involved or run the risk of being left behind and losing your audience to the competition. Your potential customers or clients will be engaging in social media personally, whether you like it or not. When they visit a company online they expect to find a social media presence and will judge you poorly you if they don’t find one – or worse they find one that hasn’t been updated for a long time.
Extend your marketing reach. As your followers increase your ability touch and influence potential customers grows. At first the increased conversion rate and SEO benefits of social media will be all that you are interested in, but as time progresses you’ll attain a loyal following, one that you can market to at will – at no additional cost! Eventually your list of followers will begin to grow exponentially. It’s the “crowd effect” people always want to see what the crowd is interested in, and they join the crowd!
Become a market authority. When you are seen to have a busy and regularly updated social network with useful information, hints and trivia relating to your chosen business field potential customers will automatically associate authority with it. Your business will be perceived as having greater credibility than your competitors and specialist knowledge which, in turn, will also increase your sales conversion rates.
Return on investment. We offer a great return on investment. You will be able to track an increase in website visitors to sale ratios as well as seeing more visitors over time directly from your social media accounts. Google is now displaying social media results in amongst it’s search results and Twitter and Facebook have over a billion users worldwide. We can get you access to this market for a small monthly investment in comparison to other marketing methods.
SEO (Search Engine Optimisation) Google and other search engine have attributed more and more relevance to what is commonly referred to as “social signals”. Your social media marketing campaign will hit the mark for Google but the best way to get SEO benefit from your social media campaign is to embed your Twitter feed into your websites homepage. The ever changing text is just the ticket to push Google’s buttons and will help to push your website up the rankings. The end result is more visitors and more sales. We can help embed the feed into your site.
Website traffic This runs side by side with SEO – because the search engines will be giving you more traffic – but as your social media campaign expands and develops you will notice more and more direct traffic from the social networks.